Love this time of year! And love the big department store windows. Selfridges beautiful storytelling window display is indeed ‘enchanting’

ENCHANTED CHRISTMAS WINDOWS 2014
Once upon a time there was a shop named Selfridges, with the most enchanted windows in all the land.

For 2014, Christmas at Selfridges celebrates the art of storytelling and the power of enchantment. Each window evokes a surreal fairytale or children’s storybook classic, each with a unique Selfridges twist, of course. From Rapunzel’s cascading pink dip-dyed hair, to the not-so-ugly duckling in an exclusive AF Vandevorst feathered dress, this is a high-fashion fairytale affair.

On the canopy, the two-tonne installation bears the title ‘Destination Christmas’, establishing Selfridges as the ultimate one-stop shop for your every festive need.

Stop by the windows at Selfridges Oxford Street, London to explore a world of wonder, enchantment and imagination for yourself.